5 rules a web writer must follow
8 April 2009
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- Write in an “inverted pyramid” format – the conclusion first, background details next.
- Be precise. Internet users are notorious for their short attention spans and so, try not to exceed the 700-word mark.
- Proof-read. Proof-read. Proof-read.
- Keep your target audience in mind, when drafting the content. If your article is aimed at teenagers, for example, be concise and use plenty of images.
- Break up the content with sub-headings.
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